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SBC Medical Group Holdings — listed on NASDAQ and operating beauty and medical clinics — has started its crypto investment strategy with a purchase of Bitcoin worth around $418,000.
As per their official filing, the firm, which operates the Shonan Beauty Clinic chain in Japan, acquired 5 BTC on April 14, 2025. Now, the 200,000,000 yen (roughly $7,000,000) buy represents the first part of its plan to acquire 1 billion yen (approximately $7 million) worth of Bitcoin before the end of May.
Corporate Interest in Crypto Ramps Up in Japan
SBC Medical Group becomes another name on the list of Japanese companies that are allocating a portion of their corporate treasury into crypto. The firm highlighted its commitment to “flexible and swift” decision-making in response to macroeconomic trends, saying the move is intended to enhance long-term corporate value.
It also emphasized its alignment with asset diversification principles, hinting that cryptocurrencies will be increasingly factored into its financial strategy. The firm will make additional Bitcoin purchases via Coinbase, a regulated U.S.-based crypto exchange.
Regulating a Crypto Act Aims to Secure Altcoin Market
SBC’s official statement on the acquisition mentioned inflation as one of the key motivators. The firm sees Bitcoin as a means to preserve asset value amid less-than-certain economic times and potentially a liquidity reserve over time.
This comes at a time of uncertainty over Japan’s monetary policy. The Bank of Japan will keep low interest rates because of factors that are beyond its borders, such as U.S. tariff policies. Mounting economic conditions may continue to vindicate SBC’s foray into non-traditional asset classes such as cryptocurrencies.
Joining Forces and Integrating Digital Assets
With its NASDAQ listing in September 2024, SBC Medical Group accelerated its North America/Southeast Asian expansion. The group operates more than 250 clinics marketed under the “Shonan Beauty Clinic” brand and has used digital transformation in both its healthcare delivery and its financial strategy.
SBC expects to complete the bulk of its Bitcoin purchases by the end of May 2025 as part of a larger asset diversity plan. The company has pledged to keep it transparent and post investment updates on its official website.
Bitcoin Market Update (As of April 16th, 2025)
According to Binance
Current BTC Price: $83,393
24h Trading Volume: $27.15 billion
Market Cap: $1.65 trillion
BTC Dominance: 52.8%
What Analysts Expect for BTC in 2025
| Source | Short-Term Prediction | Long-Term Outlook |
| CoinCodex | $104,714 by April 30 | $180K–$200K by the end of 2025 |
| Changelly | $95,368 by April 17 | $185K+ by Q4 2025 |
| Investopedia | — | Sustained growth due to halving impact and institutional interest |
These expectations mirror the overall market perception that Bitcoin may experience more value appreciation, fueled by a constrained supply, scarcity post-halving, and increasing institutional demand.
More Japanese Companies Follow the Trend
SBC’s venture into Bitcoin investing matches up with other Japanese enterprises’ moves in recent months. Earlier this year, companies including the real estate developer Value Creation, the gaming company Gumi, and the tech group Metaplanet also disclosed Bitcoin purchases.
All this suggests a more structural change in the attitude of Japanese corporations towards crypto, which they may now see as not just a place to speculate but a potential strategic reserve, just like traditional commodities or foreign currencies.
Bitcoin Strategies Are On the Rise Among Corporations
The commitment of SBC Medical Group’s capital to Bitcoin is a sign of growing confidence among publicly traded companies in digital assets as a legitimate balance sheet asset. Inflationary and geopolitical pressures aside, Bitcoin is being interpreted less as a risk and more as a calculated buffer against fiat depreciation.
With firms rethinking their capital preservation approach, Bitcoin remains one of the top choices as a safe-haven asset among companies looking for alternatives to traditional finance.
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Frequently Asked Questions
1. Why is the beauty clinic operator buying digital assets?
In its effort to hedge against inflation, hedge funds, and other traditional assets, the healthcare group is using its financial holdings to buy some digital currency.
2. How much virtual money will the medical chain receive?
To do this, the Plumpy company will eventually invest $7 million in future cryptocurrency, once the investment will benefit them, through May 2025.
3. Updated: Which platform hosts the crypto transactions?
It secures the digital asset purchases through a U.S.-regulated exchange so as to ensure transparency and compliance with financial laws.
4. Will the plan of asset purchases be made public?
Correct, the healthcare provider said recently its updates about its investment strategy regarding virtual currency will be available to the public on its official website.
Glossary of Key Terms
1. Digital Asset
Digital asset — a digital representation of value that is observable and tradable, whether in the form of tokens, such as cryptocurrencies. There are assets on blockchain networks.
2. Cryptocurrency Exchange
A cryptocurrency exchange is an online service that provides a means to buy, sell, and store cryptocurrencies. Exchanges. Regulated exchanges provide security and legal compliance.
3. Inflation Hedge
An inflation hedge is an investment strategy that protects purchasing power is falling prices. Digital currencies are being seen more and more as good inflationary hedge assets.
4. Diversification Strategy
Diversification is the act of spreading your capital across various asset classes to minimize risk. Firms use it to safeguard value against market volatility or economic slowdown.
5. $t → Corporate Treasury Management
This denotes how a company manages its funds and grants. The incorporation of digital currencies is a contemporary approach for improving liquidity and enhancing long-term value.
6. Publicly Listed Company
A corporate entity registered under laws for a public limited company, whose shares may be traded publicly on a stock exchange, meaning that such a company must comply with reporting and regulatory requirements. Such firms typically announce their investment decisions publicly.
7. Coinbase
A leading U.S.-based crypto exchange with strong regulatory compliance and institutional backing. Used mostly by businesses for secure crypto transactions and asset management.
8. Market Capitalization
Market capitalization is the total value of a cryptocurrency’s circulating supply, determined by taking its current price and multiplying it by the number of coins currently in existence.
