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In a groundbreaking move for meme-turned-mainstream cryptocurrency Dogecoin, 21Shares has officially announced the launch of the first and only Dogecoin ETP to receive endorsement from the Dogecoin Foundation. Trading under the ticker DOGE, the product is now listed on SIX Swiss Exchange, offering institutional investors a regulated, transparent way to gain exposure to the beloved digital asset.
The newly launched ETP is 100% physically backed, meaning each unit is collateralized by actual DOGE held in cold storage. According to Turkish NY Radio, this development may pave the way for broader institutional interest in Dogecoin by lowering entry barriers and providing traditional investors with a familiar financial vehicle.
From Meme to Movement: Dogecoin’s Maturing Legacy
Dogecoin’s popularity has steadily grown, bolstered by its fast transaction speeds, low fees, and expanding real-world use cases. With major corporations like Microsoft and AMC Theatres accepting DOGE as payment, the cryptocurrency has transcended its meme origins to establish itself as a legitimate digital currency.
“Dogecoin is no longer just a joke—it’s a movement,” said Duncan Moir, President of 21Shares. He emphasized the company’s mission to deliver accessible and compliant pathways into emerging crypto ecosystems for both retail and institutional clients.
Strategic Collaboration: 21Shares, House of Doge, and the Dogecoin Foundation
The ETP was created through a strategic partnership between 21Shares and House of Doge, with full approval from the Dogecoin Foundation. Jens Wiechers, Co-Director at the Foundation and a board member at House of Doge, called the initiative a “milestone for Dogecoin’s global vision.” He highlighted the project’s journey from internet joke to a widely-used payment and donation method.
Sarosh Mistry, President of Sodexo North America and an executive advisor to House of Doge, added that the ETP signals Dogecoin’s growing maturity and legitimacy in the world of digital finance. He noted that regulated investment products will help attract new investor profiles and further solidify Dogecoin’s leadership among decentralized assets.
Final Thoughts
The launch of this physically-backed Dogecoin ETP marks a significant turning point for the cryptocurrency’s journey from internet satire to serious financial asset. As Turkish NY Radio points out, the combination of strong community backing and institutional-grade products may define the next chapter in Dogecoin’s evolution.
References & Sources
- 21Shares Launches Physically Backed Dogecoin ETP
- SIX Swiss Exchange – DOGE Ticker Listing
- 📌 Source: SIX Swiss Exchange – Listed Products
